We've launched products for some of South Africa's and the World's biggest brands and companies over the years


We've launched products in over 15 countries all around the world!

Everything from cosmetics, baked bread, personal care, supplements, medicine, sweets to beverages & frozen food!

Here's a Snapshot!

Launch of Blue Ribbon Squares

Blue Ribbon Squares


Hamzeh headed up the R&D division at Premier FMCG, where he launched a first-to-market product, Blue Ribbon Squares, transforming South Africa's baked goods category. This innovative product introduced pre-cut, perfectly portioned bread squares for convenience, versatility, and calorie control, quickly becoming a household favorite.

P!ckers by McCain


Hamzeh played a key role in McCain Australia’s innovation team, leading the launch of the Pickers Retail Range. This exciting range brought restaurant-style snacks like Cauliflower Bites and Cheese sticks into the retail space, offering consumers a convenient way to enjoy pub-style appetizers at home.

Hamzeh has also led the launches of products for Bayer AG in Africa & Middle East & responsible for the PMO & Strategy function at McCain Foods Australia

Manhattan Sweets


Hamzeh led the launch of Manhattan Sweet Pops in South Africa, introducing a popular range of lollipops that quickly became a beloved treat. With a variety of sweet and tangy flavors, including apple, grape, and granadilla, these lollipops offered something for every taste.

Companies & Brands I've Worked With

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